Alex Montgomery and Associates   I   Building Brands

Marketing products for manufacturers.

When you are responsible for helping clients that engineer products for modern high efficiency gas/diesel engines, oil and gas refineries or products to cool advanced battery powered systems, there is little room for failure.  That is why it is so important for manufacturing marketers to understand the competition, risk, purpose and quality of the products they are taking to market.

Case studies show proof of concept and allow companies to share expertise and be seen as the go-to resource for quality solutions. Websites, your silent sales rep, need to function on every desktop, laptop, smart phone and tablet and the science of eye movement, colour palettes and graphics must be incorporated into messaging to promote ease of use. Smart quote requests, analytic reporting and organic SEO combine to ensure that what you are doing is making a difference for your customers.

Marketing efforts should be seamless across various mediums so that customers get the same message in every lane. Print collateral can be created in tandem with your online presence, at a low cost per impression, as a wonderful resource for salespeople and a valuable tool at tradeshows.

When it comes to marketing, our team understands your business.

Alex is an expert in manufacturing and engineering communications but started by hanging out of a helicopter in the technical field of geophysics by managing international projects. As the project lead in remote and demanding areas performance is critical. He would keep team moral high, tasks on schedule, and the sensors and computer data recording systems operating when delays are extremely expensive.

Since then, his technical aptitude matched with genuine interest in the client’s new technologies has allowed him access to many different types of manufacturing facilities that own patents for unique intellectual property or are engineering complex systems. His exposure to industries ranges from highly precise automotive engine assembly to various critical and demanding manufacturing processes to pharmaceutical. He inherently understands the products that his team writes about. He can be trusted and he never accepts work from competitors.

His team brings your product to life online, on paper and on message. He allows your customer to learn about how you can solve problems with accuracy and precision. He breaks complex information down into relatable bites. He bridges the gap between your team and your customer.

Alex’s team brings varied skills to your boardroom table. Copywriting, illustration, graphic design, strategy, videography, editing, layouts, website building, analytics and more. They understand the nuts and bolts of your business and know that failure is not an option.

Illustration, Photography and Graphics.

A picture is worth a thousand words. 

A one stop shop from start to finish for heavy machinery, parts and manufacturing visuals. Photography, illustration and graphics. We take the time to understand your product inside and out and strategize about the best way to make it shine.

From highlighting the tiniest details to location shots to pictures of the manufacturing process, Montgomery and Associates bring visuals that are the perfect complement to your messaging.

This investment in strong pictures can be leveraged across your website, trade show booths, catalogues and marketing campaigns.